Got a question? Find the answer right here in our comprehensive support center.

Our History

Jonathan -


In 1999 we started our business in a garage in the Sydney suburb of West Ryde, Australia.
We started an online bicycle store in 2000. This was a big deal back then!
In 2000 we opened our first warehouse direct to the public in Sydney, Australia.
In 2002 - opened our second warehouse direct to the public in Canberra, Australia.
In 2003 - opened a third warehouse direct to the public in Melbourne, Australia.
In 2004, started selling to independent bicycle retailers throughout Australia and Asia pacific.
In 2004 - created the AZZURRI brand of bicycles that we then trademarked and distributed worldwide.
In 2004 we also started building custom branded bikes for various customers.  This included several charities with big visions and bigger events.
In 2005 - opened a Taiwan global trading office.
In 2009 we started distribution throughout our Asian bicycle network.
In 2010 we began to develop the Cycling Express concept, focusing on supplying the world’s best brands of bicycle parts, accessories and bicycles to the consumer at world competitive prices.
June 2011 - We launched CyclingExpress.com to the market.
August 2013 –with new support and new, bolder plans, CyclingExpress.com relaunches to the world market and operate by Legend Logistic Co., Limited. A designed webstore and a new global distribution centre help furnish the company’s international goals of better service and better prices to an even wider market.

It’s been quite a ride, and we’re keen to add plenty more stories to our history.

Have more questions? Submit a request


Powered by Zendesk